TOG Tip of the Week

Find out which departments, agencies, bureaus, offices, and people within the federal government buy what you sell.




Services

Federal Market Analysis

Does your company know how the government buys and uses your products and services? Who does the buying and from where and from whom?  Does your company know who its real competitors are and how you compare in all government contracting criterion? 

The Ovid Group's Federal Market Analysis provides your company with a detailed assessment of its position in the market that will allow for real business development rather than hit and miss marketing and selling.

The Ovid Group will research and prepare a detailed analysis that will outline what your company needs to do attract, make, and keep the U.S. federal government their largest customer during the next twelve (12) months.  This analysis will:

 - Determine total potential federal market for COMPANY's products and capabilities based on NAICS codes and Product Service codes.

 - Determine COMPANY's potential government agency customers.

 - Rank COMPANY's potential government agency customers by total sales and number of contract actions.

 - Identify the location of the decision-making and buying offices of COMPANY's high-value government agency customers.

 - Pinpoint the preferred procurement methods these high-value customers use when purchasing COMPANY’s products and services.
 
 - Determine COMPANY's competitors.

 - Provide in depth profiles of COMPANY's competitors for each appropriate product and service category.

 - Determine most valuable potential socio-economic teaming partners.

 - Determine most valuable potential large business prime contractor teaming partners.

 - Analysis and critique of government-based marketing materials.

 - Provide military base contact information.

 - Provide overview, organizational mapping, and contact information for the agencies of choice.

 - Cross-reference NSNs for all line-item products.

 - Search and delivery of all daily NSN opportunities including all applicable information, drawings, and technical specifications.  

 - Provide procurement history for all daily NSN opportunities.

 

 

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